Written with a content focus similar to The World is Flat 3.0, this book does a great job at explaining the internet potential for leveraging outstanding feats through its users current un-organized social behavior.

This subject isn’t new, but it is far from irrelevant – we live in a world where change is promoted through inexpensive clicks, revolutions are started on social networks and businesses rises and fall with customer reactions on social networks.

Great book, and I recommend reading it. And if you’re up to do it, you should also consider reading the most recent book from same author – Cognitive Surplus, where you’ll understand more on the underlaying changes that helped create this cultural condition.

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