XNV - The Exponential Ventures

Reality Check – The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

Adriano Marques

This book is surprisingly entertaining, and covers pretty much everything you need to deal with a startup. It covers pretty much all the way from inception of the idea, going through raising capital and marketing, and ending up important subjects like hiring and social responsibility. I like it that it is a very sincere book, and that it features several interviews Guy conducted with various professionals in the area. Also like the Fake Steve Jobs foreword. Overall, pretty good book and I recommend for all entrepreneurs as a sure and abundant source for inspiration and ideas for your business endeavors.


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