Blog - Qualitative Research

Using IBIS as an organization method for your research12 March, 2021

When you ask a Product Designer what is the process of designing digital products the answer may vary depending on the context, but you'll likely find a common ground on phases like: Understand, Define, Ideate, Prototype and Test. This process is known as Design Thinking and its approach is based on user-centered research and ideation. Getting to know about users and the problem you're facing requires some inquiry involving important stakeholders, and this article is going to be about that. Whi

Rodrigo Mafra