Tagged in EntrepreneurshipEntrepreneurship is the act of creating a business or businesses while building and scaling it to generate a profit.
Thinking Fast and Slow28 December, 2013
Outstanding work from Economics Nobel Prize Laureate Daniel Kahneman [http://en.wikipedia.org/wiki/Daniel_Kahneman], on thinking process [http://en.wikipedia.org/wiki/Thought] and how we miss the logic of things in our everyday decision making [http://en.wikipedia.org/wiki/Decision_making]. The author uses the concept of two minds to explain how our brain makes decision, and how we're prone to succumb to bad decision making in situations ranging from being able to see the reality in optical ill
Adriano Marques
The Science of Fear - Why We Fear the Things We Shouldn't -- and Put Ourselves in Greater Danger14 December, 2013
The terrorist attacks of 9/11/11 are the perfect example of how fear [http://en.wikipedia.org/wiki/Fear] can put ourselves in greater danger. After seeing the airplanes hitting the World Trade Center [http://en.wikipedia.org/wiki/World_Trade_Center] on the TV, people decided that flying wasn't safe anymore. Instead, they took their cars and drove to their destinations, causing more traffic casualties than the terrorist attack itself, as statistics collected between 9/11/11 and 9/11/12 have show
Adriano Marques
Speaking at CEO National Conference 2013 - Technology and Startups08 November, 2013
Last Friday (November 1st) I spoke at the CEO National Conference about how to properly leverage technology [http://www.wikinvest.com/industry/Technology] in a startup. The event happened at the McCormick Place [http://maps.google.com/maps?ll=41.853101,-87.612137&spn=1.0,1.0&q=41.853101,-87.612137 (McCormick%20Place)&t=h], and it was pretty fun! I recorded my presentation, and created a quick video with the slides and the Q&A session at the end. Along with the video below, you'll find an abridge
Adriano Marques
Abundance - The Future is Better Than You Think30 September, 2013
We're used to hear about doomsday news every day, and we have literally become accustomed to the "fact" that we are a hopeless generation, that will soon become extinct by either famine, lack of water, a dreadful disease epidemic, terrorist attacks, or something worse. People just don't realize how much better off is the world we live in today than it was a few decades ago, for the most part. Reality is that positive and encouraging news do not sell as much as doomsday news. It is just how our b
Adriano Marques
Reality Check - The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition25 September, 2013
This book is surprisingly entertaining, and covers pretty much everything you need to deal with a startup. It covers pretty much all the way from inception of the idea, going through raising capital and marketing, and ending up important subjects like hiring and social responsibility [http://en.wikipedia.org/wiki/Social_responsibility]. I like it that it is a very sincere book, and that it features several interviews Guy conducted with various professionals in the area. Also like the Fake Steve
Adriano Marques
The Innovator's Solution - Creating and Sustaining Successful Growth17 August, 2013
This book's message could be easily summarized by saying that there are only two kinds of companies: the ones that disrupts, and the ones that are being disrupted. There is no middle ground, and companies that have once disrupted, will soon going to be at the loosing side of the game. Christensen and Raynor do an impressive job in bringing up real world example of disruptions, and the common thinking behind the managers in both companies - the disruptor and the disrupted - that led them to ultim
Adriano Marques
The Post-American World - Release 2.012 August, 2013
The title may lead you to think that the author is going to picture a pretty chaotic picture for USA [http://maps.google.com/maps?ll=38.8833333333,-77.0166666667&spn=10.0,10.0&q=38.8833333333,-77.0166666667 (United%20States)&t=h] in the next decade. Not true. In fact, it talks a lot more about the balancing out of power and the rising of developing countries than anything else. Been raised and educated in a developing country [http://en.wikipedia.org/wiki/Developing_country], I tend to disagree
Adriano Marques
Parkinson's Law02 August, 2013
Quick and easy read. This book is short but full of pearls. Published in 1957, but still very much current when it comes to predicting, understanding, and managing human beings. One of this author's famous quotes is "Work expands so as to fill the time available for its completion." Full of interesting anecdotes, it is a very colorful and memorable book. It is not sophisticated, and show some outdated facts and data, but the substance will never be outdated. I recommend!
Adriano Marques
The Discoverers - A History of Man's Search to Know His World and Himself (Book One - Time)10 July, 2013
This book [http://en.wikipedia.org/wiki/Reading_%28process%29] is a treasure chest full of memories on how we have gotten where we are today. Learning of the past mistakes and successes helps us avoid present pitfalls and flirt with a brighter future. The author, Daniel Boorstin [http://en.wikipedia.org/wiki/Daniel_J._Boorstin] - the Librarian of Congress [http://www.loc.gov] from 1975 to 1987, did an amazing trip through man's most important discoveries revealing motivations, fortunes, and mis
Adriano Marques
The Long Tail - Why the Future of Business is Selling Less of More06 July, 2013
Even if you don't plan to read it, you can't get away without understanding the phenomenon described by Chris Andersen [http://en.wikipedia.org/wiki/Chris_Andersen] in his book The Long Tail [http://en.wikipedia.org/wiki/Long_tail] and expect to thrive in the age of the Internet [http://en.wikipedia.org/wiki/Internet]. And this is no exaggeration -  the long tail is a social phenomenon enabled by the internet and it extends beyond the realm offline retail stores, predicting customer behavior ac
Adriano Marques
Digital Disruption - Unleashing the Next Wave of Innovation05 July, 2013
Short book, inspiring if you were born before 1980 and never been too much into the tech world or have never been an entrepreneur [http://en.wikipedia.org/wiki/Entrepreneur] and want to understand the driver of today's digital disruptions. If you don't fit this description, it is still an ok book to learn some good examples of what have digital disruptors done out there and some cool concepts that the author have coined like disposable companies and adjacent technologies. I enjoyed the book, al
Adriano Marques
Wikinomics - How Mass Collaboration Changes Everything10 June, 2013
You know when a book is outdated when it mentions MySpace [http://en.wikipedia.org/wiki/Myspace] as the leading Social Network [http://en.wikipedia.org/wiki/Social_network], and makes short references to Facebook [http://en.wikipedia.org/wiki/Facebook]. This book was once very relevant, but now it is so outdated that I wouldn't recommend its read unless it undergoes a major review. Time has only made this subject even more relevant, and understanding it is a requirement for leveraging the giga
Adriano Marques
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