Tagged in EntrepreneurshipEntrepreneurship is the act of creating a business or businesses while building and scaling it to generate a profit.

The Discoverers - A History of Man's Search to Know His World and Himself (Book One - Time)10 July, 2013

This book [http://en.wikipedia.org/wiki/Reading_%28process%29] is a treasure chest full of memories on how we have gotten where we are today. Learning of the past mistakes and successes helps us avoid present pitfalls and flirt with a brighter future. The author, Daniel Boorstin [http://en.wikipedia.org/wiki/Daniel_J._Boorstin] - the Librarian of Congress [http://www.loc.gov] from 1975 to 1987, did an amazing trip through man's most important discoveries revealing motivations, fortunes, and mis

Adriano Marques

The Long Tail - Why the Future of Business is Selling Less of More06 July, 2013

Even if you don't plan to read it, you can't get away without understanding the phenomenon described by Chris Andersen [http://en.wikipedia.org/wiki/Chris_Andersen] in his book The Long Tail [http://en.wikipedia.org/wiki/Long_tail] and expect to thrive in the age of the Internet [http://en.wikipedia.org/wiki/Internet]. And this is no exaggeration -  the long tail is a social phenomenon enabled by the internet and it extends beyond the realm offline retail stores, predicting customer behavior ac

Adriano Marques

Digital Disruption - Unleashing the Next Wave of Innovation05 July, 2013

Short book, inspiring if you were born before 1980 and never been too much into the tech world or have never been an entrepreneur [http://en.wikipedia.org/wiki/Entrepreneur] and want to understand the driver of today's digital disruptions. If you don't fit this description, it is still an ok book to learn some good examples of what have digital disruptors done out there and some cool concepts that the author have coined like disposable companies and adjacent technologies. I enjoyed the book, al

Adriano Marques

Wikinomics - How Mass Collaboration Changes Everything10 June, 2013

You know when a book is outdated when it mentions MySpace [http://en.wikipedia.org/wiki/Myspace] as the leading Social Network [http://en.wikipedia.org/wiki/Social_network], and makes short references to Facebook [http://en.wikipedia.org/wiki/Facebook]. This book was once very relevant, but now it is so outdated that I wouldn't recommend its read unless it undergoes a major review. Time has only made this subject even more relevant, and understanding it is a requirement for leveraging the giga

Adriano Marques

Reviewing The 21st Century Economy - A Beginner's Guide04 June, 2013

If you're that kind that often feels lost at lunch time when people begin talking about economy, the various indexes and acronyms, and economics theory this is the book to ease your pain. Although somewhat convoluted in describing some of the concepts, the books does a great job going through all the important pieces and factors that define our economy at the beginning of this century, being impressively current besides the fast paced changes we've witnessed in the past couple years. It goes fr

Adriano Marques

Lucky or Smart? Fifty Pages For The First-Time Entrepreneur28 May, 2013

Quick read, features some relevant lessons for aspiring entrepreneurs [http://en.wikipedia.org/wiki/Entrepreneur]. I somewhat enjoyed the book, but wasn't much impressed by it. Maybe it would be more useful if I've never read any other entrepreneurship or business book before. One other negative detail, in my opinion, is that author tries to teach you lessons using examples from his experience as entrepreneur in the early 90's when internet wasn't anywhere near what it currently is today and use

Adriano Marques

Start With Why - How Great Leaders Inspire Everyone to Take Action25 May, 2013

If you've ever started a business, or tried to sell something, you'll certainly recognize the patterns described by Simon Sinek [http://en.wikipedia.org/wiki/Simon_Sinek]. We think of the what to describe a product or service. Same while trying to influence people to adopt a certain behavior. Thinking about the what, and explaining the what just feels natural, logical, rational. The why is implied, and you expect people to figure their own whys to make good use of your whats. The book teaches

Adriano Marques

Things I Learned About Life and Entrepreneurship While Learning How to Shoot with a Bow23 April, 2013

I've just begun practicing, and did some classes to learn proper bow [http://en.wikipedia.org/wiki/Bow_and_arrow] handling, form, aiming and shooting. It may seem easy to shoot with a bow - after all, it is just a bow and an arrow! anyone could shoot with it - but it turns out that handling it properly isn't as easy as it seems. The Dominant Eye A dominant eye is the eye which is preferred by your brain for seeing things, in a similar way that you have a preferred arm and hand for dealing with

Adriano Marques

Review: Content Rules - How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business.15 April, 2013

Creating a personal blog seems to be some sort of rite of passage that most internet users have gone through. Keeping up with it, is yet another rite that only a very small percentage of them manage to pass. I am still trying to keep that up, and I have to admit that it is challenging to create the habit to post relevant content often. This is where this book comes in handy - it takes you by the hand and gives awesome ideas on how to elaborate interesting content and keep up with your blog, pod

Adriano Marques

Review: Here Comes Everybody - The Power of Organizing Without Organizations06 April, 2013

Written with a content focus similar to The World is Flat 3.0 [https://www.xnv.io/posts/the-world-is-flat-3-0], this book does a great job at explaining the internet potential for leveraging outstanding feats through its users current un-organized social behavior. This subject isn't new, but it is far from irrelevant - we live in a world where change is promoted through inexpensive clicks, revolutions are started on social networks and businesses rises and fall with customer reactions on social

Adriano Marques

The E-Myth Revisited: Why Most Small Business Don't Work and What to Do About It21 March, 2013

If I had to summarize the most important lesson learned while reading this book in one sentence it would be: A true Entrepreneur should not go to work in his business, but rather dedicate his effort working on his business. According to the author, the key to a ill fated business is an entrepreneur failing to act equally on the three key roles he has to play (technician, manager and entrepreneur) by focusing on the technician role and devoting all of his time doing the hands-on job of providing

Adriano Marques

The World is Flat 3.021 March, 2013

Quick and easy book about how flat the world have become through technology and how people can now interact with each other regardless of geographical distances for the benefit of society. Several heart warming recounting of people who gave up on their confort to make the world a better place using the internet and accompanying technologies, starting a social business or helping people in developing countries to find their way out of poverty. The book also talks about the bad consequences of a

Adriano Marques

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