Tagged in BusinessOpinions, Tips, and Hints on Business related topics for Entrepreneurs looking to stay ahead of the curve.
Decisive - How to Make Better Choices in Life and Work12 July, 2013
About 5 years ago, I had the chance of attending to one of the Heath brothers presentations, while at the Creativity World Forum 2008, in Antwerp [http://maps.google.com/maps?ll=51.2166666667,4.4&spn=0.1,0.1&q=51.2166666667,4.4 (Antwerp)&t=h]. I loved their simplified approach to hacking life issues and finding creative solutions to make a change in the world. Right there at the event, I bought their book "Made to Stick [http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287%3FSubsc
Adriano Marques
The Long Tail - Why the Future of Business is Selling Less of More06 July, 2013
Even if you don't plan to read it, you can't get away without understanding the phenomenon described by Chris Andersen [http://en.wikipedia.org/wiki/Chris_Andersen] in his book The Long Tail [http://en.wikipedia.org/wiki/Long_tail] and expect to thrive in the age of the Internet [http://en.wikipedia.org/wiki/Internet]. And this is no exaggeration -  the long tail is a social phenomenon enabled by the internet and it extends beyond the realm offline retail stores, predicting customer behavior ac
Adriano Marques
Wikinomics - How Mass Collaboration Changes Everything10 June, 2013
You know when a book is outdated when it mentions MySpace [http://en.wikipedia.org/wiki/Myspace] as the leading Social Network [http://en.wikipedia.org/wiki/Social_network], and makes short references to Facebook [http://en.wikipedia.org/wiki/Facebook]. This book was once very relevant, but now it is so outdated that I wouldn't recommend its read unless it undergoes a major review. Time has only made this subject even more relevant, and understanding it is a requirement for leveraging the giga
Adriano Marques
Reviewing The 21st Century Economy - A Beginner's Guide04 June, 2013
If you're that kind that often feels lost at lunch time when people begin talking about economy, the various indexes and acronyms, and economics theory this is the book to ease your pain. Although somewhat convoluted in describing some of the concepts, the books does a great job going through all the important pieces and factors that define our economy at the beginning of this century, being impressively current besides the fast paced changes we've witnessed in the past couple years. It goes fr
Adriano Marques
Lucky or Smart? Fifty Pages For The First-Time Entrepreneur28 May, 2013
Quick read, features some relevant lessons for aspiring entrepreneurs [http://en.wikipedia.org/wiki/Entrepreneur]. I somewhat enjoyed the book, but wasn't much impressed by it. Maybe it would be more useful if I've never read any other entrepreneurship or business book before. One other negative detail, in my opinion, is that author tries to teach you lessons using examples from his experience as entrepreneur in the early 90's when internet wasn't anywhere near what it currently is today and use
Adriano Marques
Free - How Today's Smartest Businesses Profit27 May, 2013
We've all used free services, and we all love it when money doesn't seem to fly out of our pockets. Free high quality e-mail, web search [http://en.wikipedia.org/wiki/Web_search_engine], photo sharing [http://en.wikipedia.org/wiki/Photo_sharing], social network [http://en.wikipedia.org/wiki/Social_network], open source software [http://en.wikipedia.org/wiki/Open_source_software], etc. Yet, we rarely stop and think of how business who provides us free services make a living. If you think, you may
Adriano Marques
Start With Why - How Great Leaders Inspire Everyone to Take Action25 May, 2013
If you've ever started a business, or tried to sell something, you'll certainly recognize the patterns described by Simon Sinek [http://en.wikipedia.org/wiki/Simon_Sinek]. We think of the what to describe a product or service. Same while trying to influence people to adopt a certain behavior. Thinking about the what, and explaining the what just feels natural, logical, rational. The why is implied, and you expect people to figure their own whys to make good use of your whats. The book teaches
Adriano Marques
New Scam from China, tries to force you to register your domain under other TLD through their site15 May, 2013
If you own a .com or .org domain, expect to receive one of these: > (Letter to Head of Brand Business or CEO, thanks) Dear Sir or Madam, This is a formal email. We are the department of Asian Domain Registration Service in China. Here I have something to confirm with you. We formally received an application on May 14, 2013 that a company claimed "Rolf Industrial Co. Ltd" were applying to register "umitproject" as their Brand Name and some umitproject Asian countries top-level domain names throu
Adriano Marques
Things I Learned About Life and Entrepreneurship While Learning How to Shoot with a Bow23 April, 2013
I've just begun practicing, and did some classes to learn proper bow [http://en.wikipedia.org/wiki/Bow_and_arrow] handling, form, aiming and shooting. It may seem easy to shoot with a bow - after all, it is just a bow and an arrow! anyone could shoot with it - but it turns out that handling it properly isn't as easy as it seems. The Dominant Eye A dominant eye is the eye which is preferred by your brain for seeing things, in a similar way that you have a preferred arm and hand for dealing with
Adriano Marques
Three Moves Ahead: What Chess Can Teach You about Business13 March, 2013
It is been a long while since last time I played chess, but I still remember how to play it! Chess players are well know as strategists, and the ability to make decisions during the game and be always prepared to change your strategy to cease an opportunity or to counter-attack an unseen move are core abilities of any entrepreneur. For starters, the book brings up one of the mistakes entrepreneurs usually commit by assuming that being the first at a given market is a reason for succeeding in t
Adriano Marques
The Personal MBA23 September, 2012
Thinking that a book could cover 2 years of MBA studies would be silly, and I didn't get through this book expecting that, but it certainly surpassed what I thought it was going to deliver. The author makes a focused summary on all the subjects usually taught in an MBA and makes several references to other resources where you can dig further in any topic of interest, not being too shallow in his own job of teaching each subject and being careful not to spend much time in any specific topic.
Adriano Marques
Fascinate10 May, 2012
There are 7 attributes that can be associated to any story, brand or personality that triggers the human fascination: * Power * Passion * Mystique * Trust * Alarm * Rebellion * Prestige Not only the author does a great job describing each of these triggers, comparing brands, products and even celebrities, but she also teaches how to identify all your personal triggers, how enhance them and what are the effects each of these triggers causes in other people. Great read and definitely recommend f
Adriano Marques
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