Social Responsibility is continually becoming a hotter and hotter topic as businesses find themselves serving a world wide community through the internet that is increasingly demanding on how careful the business is and its social consequences.

The book brightly describes the successful moves several companies like Walmart, Patagonia and Timberland have done in this area and the amazingly positive consequences these socially responsible actions have brought upon these companies.

It is filled with real examples on how people have managed to promote good through sound business decisions that ultimately benefited both community and business, and how you could bring this concept into your organization and reap the same benefits.

I highly recommend this book, and found it to be certainly in my list of the most inspiring business books I’ve read.

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