Creating a personal blog seems to be some sort of rite of passage that most internet users have gone through. Keeping up with it, is yet another rite that only a very small percentage of them manage to pass. I am still trying to keep that up, and I have to admit that it is challenging to create the habit to post relevant content often.
This is where this book comes in handy - it takes you by the hand and gives awesome ideas on how to elaborate interesting content and keep up with your blog, podcasts, videos and more. Although I went through it from start to end, I'd suggest it more as a reference, since it gives so many ideas about so many different topics and you're not always interested in all of them (you might be looking at creating just a blog, not a webinar, for example).
Thumbs up for this book, and I recommend reading if you're looking for inspiration to go through the second rite of passage, which is to make your blog relevant and keeping up with it.