We've all used free services, and we all love it when money doesn't seem to fly out of our pockets. Free high quality e-mail, web search, photo sharing, social network, open source software, etc. Yet, we rarely stop and think of how business who provides us free services make a living. If you think, you may figure you've being paying for it all along, one way or another.
This book is about the economics of free, and how to leverage the misunderstood economical power of giving things for free or for a marginal cost. Reading this book is fundamental if you're running a business or planning on starting one. Lots of examples and suggestions, very well written and well worth the time. I highly recommend!