XNV - The Exponential Ventures


Leonardo Ferreira

Product Design Director

Digital Product Designer specialist with more than 10 years in the Digital Design Industry. He will help the business not forget the user’s problems and help to solve the user’s problems without forgetting the business problems. Besides, he is curious and passionate about rocket science, investments, american barbecue, crypto and nerd stuff.

  • Figma
  • Adobe XD
  • Sketch
  • Low Code Tools
  • Nation
  • Miro
  • Zeplin
  • Hotjar
  • Google Analytics
  • Google Data Studio
  • Google Optmize
  • PowerBI
  • Supernova

About me

Tell us a little about yourself, your background and experiences
I’m a Brazilian Product Designer focused on digital products and services with more than 10 years of career. In the last 4 years I have also worked as a Design leader in NZ, the brand that owns the verticals Tecmundo, Baixaki, ClickJogos, The RRIEF, Voxel, Mega Curioso and Minha Série. I was one of those responsible for the creation of the brands and configuration of the websites of Baixaki ClickJogos (adding 23 million employees of the registered trademarks of new functions). In 2015 I founded FerreiraStudios – one of the first YouTube Design channels that today has more than 70,000 subscribers and 3 million views, where I share design methods, tips on creative tools and insights on how to think about design in organizations. In addition, I work when I’m not looking for content as a consultant for specific innovation projects and product mentorships. During my professional journey, the pleasure of serving big brands in different areas: Envato, VideoBlocks, Wattsense, Trello, Asus, Microsoft, Digital Results, Zendesk, Algar Telecom, Udemy, Udacity, Intel, Mackenzie, Google, Martins/Tribanco, IBM Brazil , OMO, Box and etc # Why choose design? I have been passionate about Design since I was a child. Over time, I was able to understand that I call it a profession was much more a mindset of how the world can positively impact. Design is a lens to better understand the human being, reduce differences, raise awareness of people, experiences, make journeys more human and solve order, be simple or complex. It’s about waking up early and helping to understand why we’re here.

XNV Experience


Product Design Lead

I worked on building the platform and launching the product to the market. As well as developing no-code solutions for validating new opportunities


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