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The Long Tail - Why the Future of Business is Selling Less of More06 July, 2013
Even if you don't plan to read it, you can't get away without understanding the phenomenon described by Chris Andersen in his book The Long Tail and expect to thrive in the age of the Internet . And this is no exaggeration -  the long tail is a social phenomenon enabled by the internet and it extends beyond the realm offline retail stores, predicting customer behavior ac
Adriano Marques
Digital Disruption - Unleashing the Next Wave of Innovation05 July, 2013
Short book, inspiring if you were born before 1980 and never been too much into the tech world or have never been an entrepreneur and want to understand the driver of today's digital disruptions. If you don't fit this description, it is still an ok book to learn some good examples of what have digital disruptors done out there and some cool concepts that the author have coined like disposable companies and adjacent technologies. I enjoyed the book, al
Adriano Marques
Wikinomics - How Mass Collaboration Changes Everything10 June, 2013
You know when a book is outdated when it mentions MySpace as the leading Social Network , and makes short references to Facebook . This book was once very relevant, but now it is so outdated that I wouldn't recommend its read unless it undergoes a major review. Time has only made this subject even more relevant, and understanding it is a requirement for leveraging the giga
Adriano Marques
Reviewing The 21st Century Economy - A Beginner's Guide04 June, 2013
If you're that kind that often feels lost at lunch time when people begin talking about economy, the various indexes and acronyms, and economics theory this is the book to ease your pain. Although somewhat convoluted in describing some of the concepts, the books does a great job going through all the important pieces and factors that define our economy at the beginning of this century, being impressively current besides the fast paced changes we've witnessed in the past couple years. It goes fr
Adriano Marques
What Google Trends Has to Say About Censorship30 May, 2013
While studying about censorship and the term interest trends world wide, I decided to check on Google Trends and see how interest have been on the subject. The results are astonishing and reflects the actual opposite of what I thought they would look like. Tons of interesting conclusions could be drawn from Google trends 's charts. Let's take a peak: The dates on t
Adriano Marques
Lucky or Smart? Fifty Pages For The First-Time Entrepreneur28 May, 2013
Quick read, features some relevant lessons for aspiring entrepreneurs . I somewhat enjoyed the book, but wasn't much impressed by it. Maybe it would be more useful if I've never read any other entrepreneurship or business book before. One other negative detail, in my opinion, is that author tries to teach you lessons using examples from his experience as entrepreneur in the early 90's when internet wasn't anywhere near what it currently is today and use
Adriano Marques
Free - How Today's Smartest Businesses Profit27 May, 2013
We've all used free services, and we all love it when money doesn't seem to fly out of our pockets. Free high quality e-mail, web search , photo sharing , social network , open source software , etc. Yet, we rarely stop and think of how business who provides us free services make a living. If you think, you may
Adriano Marques
Start With Why - How Great Leaders Inspire Everyone to Take Action25 May, 2013
If you've ever started a business, or tried to sell something, you'll certainly recognize the patterns described by Simon Sinek . We think of the what to describe a product or service. Same while trying to influence people to adopt a certain behavior. Thinking about the what, and explaining the what just feels natural, logical, rational. The why is implied, and you expect people to figure their own whys to make good use of your whats. The book teaches
Adriano Marques
Nanobots that will deliver insulin on demand in your bloodstream17 May, 2013
Talking about Singularity , and how some of Ray Kurzweil predictions are already coming true I found this research that developed a nanobot capable of mimicking the pancreatic activity and deliver insulin when glucose concentration increases in your blood. A shot of these nanobots could maintain your insulin in safe levels for up to 10 days. How awesom
Adriano Marques
Review - Presentation Zen Design and Super Apresentações (Super Presentations)17 May, 2013
I bought this book a few years ago, while I was preparing for a presentation but only had a chance to skim over quickly to look for some inspiration. At that time I also bought the book Super Apresentações (Super Presentations), in Portuguese, and decided to invest the reading time on it instead. After that, I have the opportunity of watching one of Garr's outstanding presentations when I went to present at the Creativity World Forum 2011 in Hasselt, Belgium. The inspiration from that presenta
Adriano Marques
New Scam from China, tries to force you to register your domain under other TLD through their site15 May, 2013
If you own a .com or .org domain, expect to receive one of these: > (Letter to Head of Brand Business or CEO, thanks) Dear Sir or Madam, This is a formal email. We are the department of Asian Domain Registration Service in China. Here I have something to confirm with you. We formally received an application on May 14, 2013 that a company claimed "Rolf Industrial Co. Ltd" were applying to register "umitproject" as their Brand Name and some umitproject Asian countries top-level domain names throu
Adriano Marques
Review: The Great Stagnation - How America Ate All the Low-Hanging Fruit of Modern History, Got Sick, and Will (Eventually) Feel Better13 May, 2013
Short book, easy and quick to read, goes briskly through American history recollecting all the low hanging fruits it ate that made America this great economy. The subtitle of the book suggests that the author, Tyler Cowen, will make a case that the fruit was the reason why it got sick. Not the case - Cowen goes on to explain why the lack of the low hanging fruits made it sick, and why it is taking a while to recover. A technological plateau is the reason why we got sick - the pace of innovation
Adriano Marques
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