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Using IBIS as an organization method for your research
Quick video for the 5th I.T. Symposium at the State University of Goias09 October, 2013
A couple months ago I was approached by a former classmate who is now a Teacher at the University I graduated and the current coordinator of the Information Systems course at the same University to record a video talking about my experience as a student and the things I recommend them to build their professional career to be presented in their 5th Symposium of Information Technology. The video is in Portuguese.
Adriano Marques
How to Create a Mind - The Secret of Human Thought Revealed05 October, 2013
Much like the Singularity is Near , and pretty much all other book from Ray Kurzweil , this one is certainly going to cause some stir in you. Ray tells you of how a mind can indeed be reproduced, and how A.I. [http://en.wikipedia.org/wiki/Arti
Adriano Marques
Abundance - The Future is Better Than You Think30 September, 2013
We're used to hear about doomsday news every day, and we have literally become accustomed to the "fact" that we are a hopeless generation, that will soon become extinct by either famine, lack of water, a dreadful disease epidemic, terrorist attacks, or something worse. People just don't realize how much better off is the world we live in today than it was a few decades ago, for the most part. Reality is that positive and encouraging news do not sell as much as doomsday news. It is just how our b
Adriano Marques
Reality Check - The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition25 September, 2013
This book is surprisingly entertaining, and covers pretty much everything you need to deal with a startup. It covers pretty much all the way from inception of the idea, going through raising capital and marketing, and ending up important subjects like hiring and social responsibility . I like it that it is a very sincere book, and that it features several interviews Guy conducted with various professionals in the area. Also like the Fake Steve
Adriano Marques
The Wealth of Networks - How Social Production Transforms Markets and Freedom15 September, 2013
I've said that before , and I'll say it again: you know when a book is outdated when it keeps referencing MySpace and as a model for Social Networks . Unfortunately, this is not the only downside of this book. It is too tedious, full of long sentences that explains deeply everything that is being stated. It makes so many references th
Adriano Marques
The Innovator's Solution - Creating and Sustaining Successful Growth17 August, 2013
This book's message could be easily summarized by saying that there are only two kinds of companies: the ones that disrupts, and the ones that are being disrupted. There is no middle ground, and companies that have once disrupted, will soon going to be at the loosing side of the game. Christensen and Raynor do an impressive job in bringing up real world example of disruptions, and the common thinking behind the managers in both companies - the disruptor and the disrupted - that led them to ultim
Adriano Marques
The Post-American World - Release 2.012 August, 2013
The title may lead you to think that the author is going to picture a pretty chaotic picture for USA [http://maps.google.com/maps?ll=38.8833333333,-77.0166666667&spn=10.0,10.0&q=38.8833333333,-77.0166666667 (United%20States)&t=h] in the next decade. Not true. In fact, it talks a lot more about the balancing out of power and the rising of developing countries than anything else. Been raised and educated in a developing country , I tend to disagree
Adriano Marques
Parkinson's Law02 August, 2013
Quick and easy read. This book is short but full of pearls. Published in 1957, but still very much current when it comes to predicting, understanding, and managing human beings. One of this author's famous quotes is "Work expands so as to fill the time available for its completion." Full of interesting anecdotes, it is a very colorful and memorable book. It is not sophisticated, and show some outdated facts and data, but the substance will never be outdated. I recommend!
Adriano Marques
Decisive - How to Make Better Choices in Life and Work12 July, 2013
About 5 years ago, I had the chance of attending to one of the Heath brothers presentations, while at the Creativity World Forum 2008, in Antwerp [http://maps.google.com/maps?ll=51.2166666667,4.4&spn=0.1,0.1&q=51.2166666667,4.4 (Antwerp)&t=h]. I loved their simplified approach to hacking life issues and finding creative solutions to make a change in the world. Right there at the event, I bought their book "Made to Stick [http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287%3FSubsc
Adriano Marques
The Discoverers - A History of Man's Search to Know His World and Himself (Book One - Time)10 July, 2013
This book is a treasure chest full of memories on how we have gotten where we are today. Learning of the past mistakes and successes helps us avoid present pitfalls and flirt with a brighter future. The author, Daniel Boorstin - the Librarian of Congress from 1975 to 1987, did an amazing trip through man's most important discoveries revealing motivations, fortunes, and mis
Adriano Marques
The Long Tail - Why the Future of Business is Selling Less of More06 July, 2013
Even if you don't plan to read it, you can't get away without understanding the phenomenon described by Chris Andersen in his book The Long Tail and expect to thrive in the age of the Internet . And this is no exaggeration -  the long tail is a social phenomenon enabled by the internet and it extends beyond the realm offline retail stores, predicting customer behavior ac
Adriano Marques
Digital Disruption - Unleashing the Next Wave of Innovation05 July, 2013
Short book, inspiring if you were born before 1980 and never been too much into the tech world or have never been an entrepreneur and want to understand the driver of today's digital disruptions. If you don't fit this description, it is still an ok book to learn some good examples of what have digital disruptors done out there and some cool concepts that the author have coined like disposable companies and adjacent technologies. I enjoyed the book, al
Adriano Marques
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